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August 24, 2018
We want to tell you stories of making research a habit, and we’re kicking it off with Egnyte.
One of the very best parts of leading the marketing team at User Interviews, and I say this in complete sincerity, is working with such amazing customers. I mean, we have some really great logos 👇
But it goes much deeper than that.
Generally speaking, we work with companies who either deeply value user-centered products and design, or are determined to move in that direction. We work with high-tech and low-tech companies, B2B and B2C, agencies, very early startups and Fortune 100 companies, large research teams, research teams of one, companies who make physical products and digital products. In fact, we often hear things like “My company’s a bit weird. We use you in this really weird way.” Hey, your weird is a customer feature, not a bug. We aim to be flexible, so you can be too.
Despite the diversity of company profiles, all our customers/users—can someone coin a clever portmanteau of customer + user, please and thank you‽—share a general belief in the importance of knowing and listening to the user. If you’re reading this, you probably do too.
So, we want to celebrate your stories. What kind of research do you do? What has it helped you accomplish? What obstacles have you faced and overcome? What do you know now that you did not before? And yes, how has User Interviews, in ways large and small, helped you write that story?
We’re excited to share our very first customer story today, thanks to enterprise content services platform Egnyte. Check it out!
We hope to share many more of these stories in the coming months. If you have a story to share, don’t be shy, we want to hear the good, the bad, the ugly, the redemption. Reach out to firstname.lastname@example.org anytime. We’re here to listen.
VP, Growth & Marketing
Marketing, content, UX, CRM, and brand enthusiast. Customer and user advocate. Writer and editor. Lifelong learner. Strong opinions, weakly held. Lead marketing at User Interviews.