In 2025, you didn’t just run more studies. You evolved the way you research 🌟 From faster insights to smarter recruiting and global studies at scale, it was a huge year for research, and an even bigger year for how you used User Interviews.
Let’s take a look at what you made happen this year.
Welcome to 2025 User Interviews Wrapped: a look back at the features, moments, and workflows that defined your year in research.
🎧 Your Breakout Feature of the Year: AI Insights
This year’s biggest breakthrough? AI Insights. Teams leaned into AI-powered analysis to:
- Instantly debrief sessions with recordings & transcripts
- Surface key observations and sentiment in minutes
- Turn raw conversations into clear, shareable insights
Insights helped you move from interviews to confident decisions faster, with new AI features like session breakdown, the data grid, clips, and more. Your feedback said it all:
“Amazing!”
“Captured sentiments very accurately”
“Got all the points we were interested in”
⚡ Your Productivity Power Move: Audience Estimator
In 2025, your research didn’t move forward on vibes—it moved on data. With the Audience Estimator, you ran 5,400 feasibility checks this year to:
- Get real-time estimates on recruitment feasibility
- Adjust targeting criteria to fine-tune your audience
- Avoid wasting time designing studies that won’t recruit
That’s 5,400 times you said: “Let’s not launch vibes-first.” Smarter planning, fewer surprises, better research.
🌍 Your Global Moment: International Recruiting
Your research went truly global this year, reaching audiences across North America, LATAM, Europe, Asia-Pacific, and beyond. In 2025, you:
- Recruited from 33 countries (that’s 26 more than last year!)
- Launched 7,617 international projects
Whether you were testing new markets, validating global UX, or building for international audiences, your research had real world tour energy this year.
🛡️ Your Daily Essential: Fraud Indicators
Some features become part of your everyday ritual. This year, fraud indicators earned that spot. With potential AI use flagged directly in your workflow, you were able to:
- Assess candidate quality more effectively
- Catch fraudulent participants earlier
- Protect research integrity at scale
🔌 Your Fastest-Climbing Feature: Integrations & API Partners
Your workflow got quicker, smarter, and more connected this year.
- 65% of your studies ran through UI integrations
- Your #1 integration? Qualtrics, with 32,755 sessions
From easier participant recruitment and tracking to welcoming 8 (!!) new Recruit API partners this year, integrations made it easier to launch studies seamlessly with the tools you love to use.
🤫 Your Hidden Track for 2026: AI Assistant (alpha)
And now… a sneak peek at something we’ve been building behind the scenes: AI Assistant.
Imagine AI that helps you set up projects in minutes. Just describe what you need in plain language, and we’ll draft the targeting and screener survey for you. It’s still in development, but we’re excited about where this is headed. Stay tuned.
You made 2025 a massive year for research. We’re just lucky to be part of the playlist. Here’s to faster insights, smarter recruiting, and even bigger breakthroughs in 2026 🎉
See the full list of features that launched this year 🚀
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