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Jeremy Pallai of Vistaprint shares how a small group of designers, developers, and analysts brought research to the entire team.
The Forge website is a key tool for recording the process from start to finish, sharing insights, prototypes, discussions, and more within and across teams. Below are just a few examples of what this might look like.
Another core benefit of the web experience is forcing teams to articulate the process and findings, helpful in itself for distilling insights and determining the best solutions for users and business stakeholders alike.
Forge does not exist to permanently augment other teams in the org. Instead, it helps train teams to do the work they do by running them through the process once. Then, they have the basic tools they need to do it themselves.
Like many companies these days, Vistaprint’s product development teams are built around autonomous squads. For squads to actually work as autonomous units, they, of course, need to have all the vital skills to build products. Research is becoming an increasingly vital part of that for many of today’s top tech companies, and embedding that function throughout these squads is vital to making the whole thing work. The “teach a man to fish,” approach employed by Vistaprint may serve as a model to other orgs looking to get away from, or supplement, an overburdened centralized resource.
Ultimately, Jeremy shares that often folks can think moderating a study is really complicated, “but really it’s just having a conversation with another human being.” A lot of making research successful in an organization is simply getting over the fear of talking to your customers, and doing it.
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VP, Growth & Marketing
Left brained, right brained. Customer and user advocate. Writer and editor. Lifelong learner. Strong opinions, weakly held.