Recruit policyholders and insurance professionals for research

User Interviews gives you access to a wide range of verified participants across the insurance ecosystem, including both consumers and professionals. Whether you’re wondering how to source insurance agents or car owners for insurance research, we’ve got you covered. You can recruit policyholders for home, auto, renters, life, health,commercial, or specialized insurance, as well as licensed insurance agents, brokers, underwriters, claims adjusters, and customer service representatives.

Target by demographics, household context, income level, and company size, then use custom screener surveys to narrow down by policy type, purchase stage, financial behaviors and attitudes, and recent claim experience. You can even reach users of specific insurtech platforms or financial management apps to study digital customer experience. This makes it easy to capture insurance customer insights that reflect real policyholders’ and professionals’ experiences.

Absolutely. As insurance companies invest in transformation in the AI era, User Interviews helps bridge the gap between technology and customer experience. You can recruit participants who use online insurance portals, mobile claims apps, or insurtech solutions to evaluate usability and trust. For back-office and B2B workflows, we help teams study how agents, underwriters, and adjusters interact with software platforms.

Our platform supports moderated interviews, unmoderated tests, and market research surveys – all with verified, fraud-protected participants. You can even recruit specialized audiences to collect data to train AI models. Whether your goal is optimizing a self-service portal or launching an AI-native product, User Interviews provides the audience and automation to keep research running smoothly.

Fraud prevention is essential in regulated industries like insurance. Our platform combines manual verification with automated identity checks, behavioral scoring, and response validation to maintain data quality. We maintain a fraud rate below 1%, far lower than typical panels. Each participant can be manually screened and vetted before they’re approved, giving you confidence that your policyholder or professional insights are authentic.

Researchers can confidently collect insights from verified policyholders, agents, and professionals without worrying about misrepresentation or low-quality responses, helping you produce research findings you can rely on.

Yes. User Interviews has a large, verified population of small and medium business owners across multiple industries. You can filter by company size, industry type, and coverage needs to identify participants who purchase or evaluate commercial insurance, workers’ compensation, or liability protection. Learn more about our small business segment by downloading our latest panel report.

Researchers use our platform to understand decision drivers for small-business policyholders, explore renewal behaviors, or test new digital quoting tools. With these insights, insurance providers can design better self-service experiences, align coverage options with customer expectations, and reduce friction in underwriting processes. Whether you’re serving the enterprise or small business, our audience targeting ensures precise participant matches.

User Interviews is method agnostic which means you can run moderated interviews, usability tests, hybrid surveys, or large-scale market research. Example studies include insurance app usability, quote flow optimization, claims process UX, pricing comprehension, and satisfaction tracking. Whether you’re testing a new digital experience or validating brand messaging, User Interviews provides compliant, reliable participant recruitment for both qualitative and quantitative research.

We offer dozens of integrations that allow you to seamlessly connect User Interviews with tools like Qualtrics, SurveyMonkey, Microsoft Teams, and Zoom. No matter the format or research tool, our automated scheduling, screening, and incentive automations make running insurance market research faster and more reliable across both consumer and professional audiences.

Yes. Security and compliance are foundational to our platform, especially for regulated sectors like insurance and financial services. User Interviews is SOC 2 Type II, ISO 27001, and ISO 27701 certified, meeting the highest global standards for security and data protection. Built-in consent workflows, opt-in forms, NDAs, and customizable participant communication help ensure compliance with GDPR regulations.

Admins can manage governance settings, track study data, and set guardrails for participant communication, so research remains ethical, private, and aligned with industry standards. Every touchpoint is designed to protect both your participants and your brand’s reputation.

Yes. Research Hub allows insurance organizations to maintain ongoing relationships with existing policyholders, agents, brokers, or employees for continuous feedback. You can segment participants by policy type, customer tenure, claim status, or professional role and invite them to studies at scale without manual outreach. This system acts as a research CRM, centralizing participant governance and ensuring compliance. Many insurance companies use Hub to balance external recruitment for new audiences with internal panels for retention and loyalty research. Together, this hybrid approach provides a holistic view of the insurance customer experience from every perspective.