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July 10, 2018
Attract the best quality research participants fast for your UX research study.
Understand the going rate to determine what incentive you’ll be offering your participants. If your incentive is below market rate, it will not only decrease your applicant pool size, but also increase your cancellation/no-show rate. It is always necessary to consider the study type and session length when deciding on the incentive amount, and when applicable, be sure to also consider your audience’s average income and cost of living.
It’s inevitable: sometimes things come up and your participants will not be able to hold their commitment. Occasionally they aren’t able to give you a timely heads up. If you want to guarantee your full recruit, you’ll need to anticipate this possibility with every study and make sure you have backup participants on standby. As soon as you’ve filled your schedule, let a few additional candidates know that they’ve qualified for your study and will be on your waitlist in the case of a cancellation.
With User Interviews, we encourage researchers to approve at least 50% more candidates than they need for every project. In the case of a cancellation, our system will automatically notify waitlist candidates so they can claim the new spot right away. I have to say, I think this is one of the biggest reasons we fill over 90% of the projects launched!
Scheduling and confirming participants on your schedule can sometimes be the most difficult part of the recruitment process. This is only made more difficult if you have exactly 10 session times available for your 10 required participants. Filling those last couple spots becomes significantly easier if you have extra sessions available, allowing the participant to pick the one that’s best for them.
If possible, allow your schedule to be flexible. Have you found a perfect candidate, but your original session times don’t work for them? Being open to the idea of working with the participant to find a time that suitable for everyone can dramatically improve your chances of a full project. Adding extra times to your calendar from the onset means less back and forth later.
When managing your schedule with User Interviews, you’re able to post as many session times as you’d like and we’ll make sure that your schedule is never overbooked.
I know, this advice applies to every task in the world, but it is especially important with recruiting! This is because your successful recruit not only depends on your own actions, but the actions of your potential participants. If you post a project 2 days before your study start date, you are giving the candidates a very short time frame to confirm their spot. What if you find the perfect participant, but they didn’t check their email quickly enough? What if they need a day to rearrange other commitments on their calendar? Being extra considerate here will benefit both you and the participant.
That being said, if you’re in a hurry, we can help fill most studies within a few days. It happens.
Following these 5 suggestions will help you get the best quality participants as fast as possible. You’ll have the peace-of-mind that comes with a full study day and contingency plan ahead of time. And you’ll seem like the composed, totally on-top-of-it researcher we’re sure you already are.
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Hana is a Project Coordinator at User Interviews. Watching studies fill brings joy to her heart.