Mastercard + User Interviews

Reach the Buyers, Brands, and Businesses Behind Every Swipe

Whether you're innovating rewards programs, optimizing cardholder experiences, or exploring merchant partnerships, User Interviews helps you connect with the people who shape purchasing behavior—fast, verified, and ready to engage.

We help you recruit everyone from frequent travelers to small business cardholders—precisely targeted through custom screening and deep segmentation.

Cardholders segmented by product type (e.g., Platinum, Gold, Business, Cashback)
Affluent consumers with high annual spend, travel frequency, or premium brand preferences
Small business owners who use business credit, charge, or co-branded cards
Travelers and loyalty program members (screened by airline/hotel preference, trip frequency, and membership tiers)
Merchants and vendors accepting Visa, across verticals like retail, dining, and hospitality
Millennials, Gen X, and Boomers—with tailored filters for income, lifestyle, and credit usage
Global consumers—targeted by region, language, and currency preferences

Why It Works for Financial & Loyalty Research:

Fraud rates under 1%, with verified participants and multi-step screening
5M+ vetted participants, ready to be screened for exact financial behaviors and profiles
Custom screeners to segment by product, income, life stage, and more—so you only hear from people who fit your study
Fast, reliable turnaround—first matches within 24 hours

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Mastercard + User Interviews

5.7M

Participants

33K

Financial Services Professionals

25K

Banking Professionals

392K

Online Banking Professionals

56K

Director+ Level Professionals

Recruit qualified research participants, fast

“Quality of participants is much better than other platforms. The demographic and background information is rich and helps to understand the participants better. Customer service has been exemplary.”

Nivi S., Principal UX Researcher | Citizens Bank

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Research panel management for teams

“User Interviews has completely removed any of the friction aspect of research.”

Nathan Jones, Senior Product Designer | nCino

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Enterprise features

Security & privacy

Built for reliability and security, our platform uses best-in-class security and compliance practices, with SOC 2, ISO 27001, and ISO 27701 certifications.

Participant network

Target niche consumer and professional segments from our network of 6 million high-quality research participants.

Research CRM

Powerful panel management and recruitment automation for teams running research with their own users at scale.

Team management

Set guardrails and communication standards to support team-wide collaboration. Minimize the need for manual oversight with powerful admin features.

Customer success

Your dedicated customer success manager is here to guide and support your team’s research practice through implementation, team onboarding and ongoing training.

Research automation

Save time and resources with a tool that automates recruitment, screening, scheduling, and incentives—plus, is compatible with your existing research tool stack.

Enterprise FAQs

Which User Interviews plan is right for my team?

Our plans and pricing are transparent with no hidden costs. You can find flexible research plans for any team. If you’re not sure which plan is right for you, book a 15-minute intro call with our research sales consultants. They'll be able to help you decide!

Which research methods does User Interviews support?

User Interviews supports mixed methods research! We’re the most open platform for research recruitment. With our growing suite of integrations, we’re compatible with any testing tool or research method. Learn more about how User Interviews can help you recruit for 1:1 interviews and moderated research, usability tests, and surveys.

Unlike “all-in-one” tools that offer limited methods for research, with User Interviews, you can recruit participants for studies that use your method of choice.

How can I ensure I get quality insights from User Interviews?

We do the work of building a high-quality, trustworthy panel so researchers always have a fresh pool of candidates for their studies. Our panel is 100% proprietary. We never buy audiences or source participants from third party panels.

We have the most established and reliable panel with a 98% positive feedback rate and .6% fraud rate. We’ve recruited for over 1 million research sessions, paid out over $48M in incentives, and have the most advanced matching algorithm and fraud detection on the market. Learn more about our research panel.

How do I know if User Interviews can source my target audience?

Today, we have 6 million participants in our database, representing a diverse group of people. We are confident that we can recruit for most studies, even the niche ones!
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The best way to check the feasibility of your recruit is to launch a project. It only takes about 5 minutes, and you only pay once sessions are complete (no money upfront!) so it’s the best and easiest way to gauge feasibility.
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Our median time to your first qualified participant is under an hour, meaning you could get a real sense of our ability to recruit for your specific persona within a day. If you’re looking for a more general overview of User Interviews’ participants, download our Research Panel Report for key participant stats, data on our most-requested segments, and more information about how we source and vet high-quality participants.

Does User Interviews offer a free trial?

Recruit allows you to sign up and launch a project for free. You’ll only pay for completed sessions. We also offer pay-as-you-go plans for those running one-off projects. If your team does ongoing research, our subscription plans provide volume discounts.
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If you’re interested in our Hub plans, speak with Sales to learn about limited free trials and supported pilots.