📽️ Quotas in action: Define segments, see real-time progress, and automate fulfillment. See demo →
Recruitment quotas

Quotas: Balanced Research at Any Scale

Run large, complex, and segmented research with ease. Quotas keep every recruit balanced, automatically.
check icon
Define segments: Set quota targets to achieve a balanced participant mix.
check icon
Track real-time progress: Get a visual snapshot of participation across each quota.
check icon
Automate fulfillment: Built-in gating, waitlists, & scheduling for high-volume studies.
HomeFeatures
Interactive Demo

📽️ See quotas in action

Define your target segments, see progress in real time, and let automations keep your study balanced as it fills.

QUOTA TRACKING

Set targets and visualize progress

Monitor recruitment targets and tracking directly in your workflow to achieve a balanced sample. No spreadsheets or guesswork.

cursor with stars icon

Flexible quota setup

Set quotas across multiple criteria simultaneously, so your sample is balanced in every direction (e.g. age, gender, region—or all three at once).

Live quota breakdowns

See exactly how participants are distributed across each quota as they apply, qualify, and move through your study.

checkmarks icon

Built-in quota filters

Filter participants by quota to focus on the segments you need most—approve strategically to keep each target on track.

QUOTA AUTOMATIONS

Automate balanced recruiting at scale

Let us manage quota targets for you. We handle all the scheduling, notifications, and waitlist logistics.
Note: Automations are available for paid subscription teams

search icon

Balanced recruiting at scale

Manage high-volume, segmented, or high-frequency studies without the stress and constant oversight, and achieve a balanced recruit every time.

Automatic quota gating

When enabled, automations prevent participants from scheduling or starting a task when a quota is already full.

Built-in waitlisting and notifications

Participants are automatically added to a waitlist and notified when spots open, so you never lose qualified candidates.

Running high-volume research?

Keep your participant mix on track with quotas. No manual work required.

Book a demo
Real Research

Explore quota use cases

See real research examples of how teams use quotas. Quotas support any study, and become essential as your research grows in size, speed, or complexity.

chemistry flask icon

High-frequency testing

Keep high-volume recruiting balanced without manually tracking every response.

Example: Set quotas on device usage

  • Recruit 150 participants across 3 rounds of testing
  • 50/50 split of iOS and Android users
survey icon

Market research surveys

Ensure the right mix across age, gender, region, and other demographic segments.

Example: Manage demographic distribution

  • Collect 300 survey responses
  • Distribute evenly across Millennials and Gen X in 3 key markets
Two light blue horizontal rectangles with circles on the left, resembling server icons, are stacked. A white circle with a plus sign overlaps the bottom rectangle, suggesting an option to add more items.

Multi-segment recruiting

Balance participants across personas, customer types, or geographic markets.

Example: Set quotas on persona & customer type

  • Recruit 40 participants for feedback on a new feature, including a mix of PMs and designers
  • 1/3 power users, 1/3 casual users, 1/3 non-users
bullseye icon

B2B recruiting

Ensure a representative mix of professionals across company types, roles, and industries.

Example: Manage balance across company type & role

  • Recruit 80 professionals
  • Even distribution across SMB and enterprise, with a mix of decision-makers and individual contributors
“It was simple to set up and I love the tracking functionality in the participant management area! It is great to see where every applicant is falling in both the quota and stage of their approval.”
-Kaylee Krout, Sr. Research Operations Specialist | HMH
G2 award banner that designates Grid Leader - EnterpriseG2 award banner that designates Grid LeaderG2 award banner that designates Momentum Leader
“I absolutely love that I can use both screener questions and user characteristics to define my quotas. And the built-in automatic percentage calculator is so helpful for seeing my segment distribution.”
-Diletta Marchesi, User Experience Researcher | Dscovr
question mark icon

FAQs

What are quotas in User Interviews?

Quotas allow you to define your target segments and track progress in real time so you can ensure a balanced, representative sample throughout your study.

What is the difference between quota tracking and automations?

Quota tracking lets you define your target segments and gives you visibility into how your quotas are filling in real-time. It’s helpful if you want the control of manually approving and managing the recruitment pipeline.

Quota automations
enforce your targets for you by preventing participants from scheduling or starting a task when a quota is already full. Instead, they’re added to a waitlist and notified if a spot opens up later.

Why should I use quotas in research?

Researchers often aim for a balanced or representative sample, but manually tracking who fits which group can be time-consuming, error-prone, and is often managed in spreadsheets or ad hoc notes. Quotas remove this overhead by handling the tracking automatically in-app and lead to more representative, well-balanced research outcomes.

What kinds of studies should I use quotas for?

Quotas can help you run more efficient, representative research at any scale—and they become essential when managing high-volume, multi-segment, or high-frequency studies. Some common use cases include:

  • Large-scale unmoderated studies
  • Survey research with demographic quotas
  • Multi-segment recruiting across personas, customer types, or markets
  • Agency or market research projects with complex quota structures
What are some common examples of quotas in research?

Quotas are often based on demographics, participant characteristics, and screener questions responses. For example, you might want a balanced mix of different age groups, representation across regions, or a 50/50 split of Android and iOS users, just to name a few. Some additional examples:

Demographics

  • 50% men, 50% women
  • A mix of age groups (e.g. 5 participants aged 18-24, aged 25-34, aged 35-44)
  • Representation across regions (e.g. 10 participants from the US West Coast, 10 from East Coast)

Device & Platform Usage

  • Even split of iOS and Android users
  • 8 desktop users, 8 mobile users
  • An equal mix of users on specific browsers

Customer or Product Segments

  • 10 new customers, 10 long-time customers
  • A mix of free, trial, and paid plan users
  • Equal representation of weekly active vs. monthly active users
Who can use the quotas feature?

Quota tracking (which includes targets and visualization) is available to PayGo and paid subscription teams. Quota automations are only available to paid subscription teams. Please check our pricing page for more details.

Related Resources