With over 20 years of experience in UX research, Brian leads the UX Research team as Head of UX Research at Cisco IT. He has worked across individual contributor, leadership, and management roles at companies including NCR, Nortel, Sprint, IBM, and Cisco. A Certified UX Professional with a Ph.D. in Human Factors Psychology, Brian is passionate about advancing UX research as a science, discipline, and profession. His work focuses on driving measurable impact by moving beyond insights to actionable recommendations that influence products, experiences, and business strategy.