Assessing the ROI of AI in UX Research

How can we quantify the impact and ROI of AI in user research?

As artificial intelligence becomes more prominent across research tools and processes, it's a question on many minds of UXRs.

For this virtual event, we turned to a panel of experts on AI in user research to help us unpack this important topic, including:

• How they're currently evaluating and using this technology in their work
• Defining and measuring the ROI of AI in their organization
• What's misunderstood about the impact and potential of AI for UX going forward