Defining Success Metrics in UX Research

What is the most important metric of success in UX research?

While most companies recognize the importance of customer centricity they track through product metrics, insights—and the research that creates them—are just as critical. But in many cases, teams lack a common or standardized set of metrics to measure, track, and “show” the effectiveness and long-term impact of their work.

For this virtual event, we brought together research experts who have tackled this very issue and come out the other side with metrics they can tie to impact, including:

1. How they are identified
2. The ways that they can be tracked
3. What it takes to ensure they are visible to stakeholders
4. Building your own