Google + User Interviews: Research at Scale
  • Instant insights from your target audience
  • Research that scales across the entire organization
  • Seamless recruitment for faster, more reliable research.
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Reach the Users Behind the Search Bar

Whether it's informing product decisions, shaping public policy, or driving thought leadership, Google’s research depends on hearing from exactly the right people—across industries, roles, and regions. User Interviews makes it possible to recruit these specialized audiences quickly, with verified participants you can trust.

From enterprise IT teams to small business owners, from developers to everyday consumers, we’ll help you connect with the audiences that matter most to your work.

Specialized Audiences for Any Google Research Need:

  • Enterprise IT and security decision-makers
  • Developers, engineers, and technical evaluators
  • C-suite and VP-level executives (tech, finance, healthcare, and more)
  • Small and medium business owners
  • Educators, school admins, and higher ed professionals
  • Consumers and end users (targeted by behavior, device usage, demographics)
  • Regulated industry professionals (healthcare, fintech, government)
  • Advertising, marketing, and agency leaders
  • Policy experts and advocacy groups

Filter participants by role, seniority, company size, tech stack, geography, demographics, and other attributes critical to your research.

Quality and Speed for High-Stakes Research:

  • Fraud rates under 1%, with rigorous participant verification
  • Custom screeners for precise audience matching
  • Fast turnaround from a panel of 5M+ vetted professionals and consumers
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Google + User Interviews

6M

Participants

10K+

IT Professionals

78K+

Teachers and Educators

20K+

Marketing & Advertising Professionals

900K

Android Users

500K+

Chrome Users
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Recruit qualified research participants, fast

“User Interviews has been really great for recruiting highly specific profiles. We haven’t had any no-shows, there’s been a great participant response rate—it’s been a really smooth process and a positive experience.”

Hannah Nursalim | Microsoft Edge
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Research panel management for teams

"User Interviews has completely removed any of the friction aspect of research."

Nathan Jones | Senior Product Designer | nCino
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Enterprise features

Security & privacy
Built for reliability and security, our platform uses best-in-class security and compliance practices, with SOC 2, ISO 27001, and ISO 27701 certifications.
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Participant network
Target niche consumer and professional segments from our network of 6 million high-quality research participants.
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Research CRM
Powerful panel management and recruitment automation for teams running research with their own users at scale.
Team management
Set guardrails and communication standards to support team-wide collaboration. Minimize the need for manual oversight with powerful admin features.
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Customer success
Your dedicated customer success manager is here to guide and support your team’s research practice through implementation, team onboarding and ongoing training.
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Research automation
Save time and resources with a tool that automates recruitment, screening, scheduling, and incentives—plus, is compatible with your existing research tool stack.
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Enterprise FAQs

Which User Interviews plan is right for my team?

Our plans and pricing are transparent with no hidden costs. You can find flexible research plans for any team. If you’re not sure which plan is right for you, book a 15-minute intro call with our research sales consultants. They'll be able to help you decide!

Which research methods does User Interviews support?

User Interviews supports mixed methods research! We’re the most open platform for research recruitment. With our growing suite of integrations, we’re compatible with any testing tool or research method. Learn more about how User Interviews can help you recruit for 1:1 interviews and moderated research, usability tests, and surveys.

Unlike “all-in-one” tools that offer limited methods for research, with User Interviews, you can recruit participants for studies that use your method of choice.

How can I ensure I get quality insights from User Interviews?

We do the work of building a high-quality, trustworthy panel so researchers always have a fresh pool of candidates for their studies. Our panel is 100% proprietary. We never buy audiences or source participants from third party panels. 

We have the most established and reliable panel with a 98% positive feedback rate and .6% fraud rate. We’ve recruited for over 1 million research sessions, paid out over $48M in incentives, and have the most advanced matching algorithm and fraud detection on the market. Learn more about our research panel.

How do I know if User Interviews can source my target audience?

Today, we have 6 million participants in our database, representing a diverse group of people. We are confident that we can recruit for most studies, even the niche ones! 

The best way to check the feasibility of your recruit is to launch a project. It only takes about 5 minutes, and you only pay once sessions are complete (no money upfront!) so it’s the best and easiest way to gauge feasibility. 

Our median time to your first qualified participant is under an hour, meaning you could get a real sense of our ability to recruit for your specific persona within a day. If you’re looking for a more general overview of User Interviews’ participants, download our Research Panel Report for key participant stats, data on our most-requested segments, and more information about how we source and vet high-quality participants.

Does User Interviews offer a free trial?

Recruit allows you to sign up and launch a project for free. You’ll only pay for completed sessions. We also offer pay-as-you-go plans for those running one-off projects. If your team does ongoing research, our subscription plans provide volume discounts.

If you’re interested in our Hub plans, speak with Sales to learn about limited free trials and supported pilots.