Introducing Panels in Hub

We’ve launched panels in Hub—a new way to manage access to participants within your organization. If you’re an admin, you can now create panels and set permissions to ensure researchers only see the participants relevant to their work.

Panels help streamline recruitment and protect participant data. They can be created based on any criteria—for example you can organize participants by product or persona, create an opt-in only panel, or use panels to safeguard your high-value participants.

Common use cases include:

•  Curate an active opt-in panel: Boost response rates with participants who’ve actively raised their hand for research (and respect those who haven’t).
• Align panels with your org structure: Organize participants by product line, persona, region, etc. to improve targeting and reduce noise for researchers.
• Protect high-value participants: Use panels to reserve niche or high-value participants for trusted researchers or specific studies.

To create a panel: In Research Hub, click the “Entire population” dropdown on the top left and select “+Create panel”. Learn more in our support guide 👉