Now live: Participant quotas

We’ve launched participant quotas, a powerful new way to ensure your study includes the right mix of people - without spreadsheets, manual tracking, or guesswork.

With quotas, you can define your ideal participant mix (for example, a 50/50 iOS/Android split, balanced age groups, or representation across key customer segments) and track your progress automatically as your study fills.

How it works

Quotas help researchers run more balanced, representative research faster. On Hub and Recruit projects, you can:

• Define targets: Set quota targets directly in a project, using screener questions, project tags, and/or Recruit characteristics
• Track progress: See visual indicators with a real-time count of participants per quota, plus a breakdown by status‍
• Quick filter: Filter by quotas to identify participants for each quota and take action

You can use quotas to balance:

• Demographics: Age, gender, region
• Devices & platforms: iOS vs. Android, desktop vs. mobile
• Customer segments: New vs. long-time users, free vs. paid
• Behaviors: Recent purchases, feature usage levels
• Role types: Designers, PMs, engineers
• Study-specific groups: Onboarding completers, task pass/fail, experience levels

These are just a few common examples - whatever segments matter to your study, quotas make it easy to recruit them in the right proportions.

How to set up quotas

1. In the workspace, navigate from Research design > “Participant number & incentives” tab > the “Define quota targets” section.
2. Fill in the Quota name and Participant count. 
3. Set your quota conditions. These criteria can be defined by Recruit characteristics, screener question responses, or project tags.
4. Once your project launches, you’ll see quota progress update instantly on your Participant management page.
5. Filter participants by quota to manage approvals strategically.

Learn more about quota set up in our support guide 👉