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A woman inputs a survey using a Qualtrics alternative on the computer

Qualtrics Competitors: 10 Best Alternatives for Researchers

Compare top survey platforms and learn how to solve the participant recruitment challenge come with most survey tools.

Qualtrics is a heavyweight in the research world—trusted by enterprises, academics, and government agencies to design advanced surveys and crunch huge amounts of data. 

But for many research teams, the platform’s complexity and price point can feel like too much—especially for smaller projects. And even for good-fit research projects, the platform lacks strong recruitment and participant management tools—sending researchers searching for alternatives. 

Explore how top enterprises pair User Interviews and Qualtrics together for surveys that fuel powerful user insights.

In this guide, we’ll walk through 10 popular Qualtrics alternatives—and how User Interviews can fill the participant recruitment gap that comes with dedicated survey platforms. 

1. Sprig

Sprig helps teams capture fast, actionable user feedback. Originally known for quick microsurveys, it has grown to support longer, enterprise-grade surveys with tiered pricing plans. 

Use the User Interviews x Sprig integration to recruit high quality participants for surveys.

2. SurveyMonkey

SurveyMonkey is a straightforward, widely used survey builder for quick feedback, market research, and customer satisfaction studies. It’s user-friendly, with a free plan to build basic surveys and paid tiers for advanced features and panel access. 

Use the User Interviews x SurveyMonkey integration to automate participant tracking for your surveys.

3. Typeform

Typeform is built for engaging, conversational surveys. Marketers and product teams typically rely on this survey platform for fast feedback and branded lead-gen forms. 

Use the User Interviews x Typeform integration to run engaging surveys while recruiting with User Interviews.

4. Lyssna

Lyssna is a remote user research platform built for fast and flexible feedback. Teams can spin up surveys and preference tests quickly, with built-in analytics. Pricing is based on usage volume and team size, with a free tier available.

Use the User Interviews x Lyssna integration to track participant progress on surveys or other unmoderated tasks.

5. Alchemer

Alchemer (formerly SurveyGizmo) caters to enterprise teams needing customizable surveys with CRM integrations. Alchemer’s survey software pricing scales based on feature access and team requirements.

Use the User Interviews x Alchemer integration to track participant progress on surveys.

6. QuestionPro

QuestionPro supports customer experience, employee feedback, and academic research surveys with advanced analytics. Flexible pricing is available for individuals, teams, and enterprises.

7. Attest

Attest lets teams test brand messaging, concepts, and market trends with AI-powered analytics. Reach global audiences or survey your own to uncover actionable insights using their various analysis tools. Pricing is usage-based and designed for both growing startups and enterprise brands.

8. Pollfish

Pollfish is a mobile-first survey platform delivering real-time insights via a global network. It’s popular for surveys like large-scale concept tests, brand tracking, and even political polling. Pollfish plans are based on audience size, targeting depth, and the number of responses needed.

9. SurveySparrow

SurveySparrow offers multi-channel surveys and automation for recurring feedback. Teams often use it for NPS, CSAT, or employee pulse surveys. Pricing is tiered for individuals, teams, and enterprises, with a free plan available.

10. Medallia

Medallia is an enterprise-grade experience management software for capturing feedback via surveys across every customer and employee touchpoint. No public pricing is available for Medallia, as they offer custom enterprise plans only. 

Fill the gaps with User Interviews

Even with the right survey tool, finding and managing participants is hard. That’s where User Interviews comes in. The platform simplifies recruitment, screening, and incentives so you can focus on research—not admin work. 

Recruit from a vetted panel

Survey tools like Qualtrics often include access to a survey panel. But these panels are typically built for high-volume, quantitative research, not in-depth qualitative surveys. They’re usually aggregated from third-party providers, offering limited targeting and screening, which means you're at risk of skewed samples. 

User Interviews’ Recruit gives you: 

  • Access to a vetted panel of 6 million individuals
  • Advanced targeting filers to reach niche audiences and professional segments 
  • 50+ fraud detection signals, keeping fraud rates below 0.6% and session satisfaction at 98%

Available targeting filters include: 

  • Demographics: Age, gender, income, race/ethnicity, education, homeownership, marital status
  • Geographics: Country, state, or city
  • Behavioral traits: Product usage, shopping habits, app preferences
  • B2B attributes: Job title, company size, industry, seniority, skills, and employment type
  • Tech stack: Devices owned, operating systems, browsers, webcam access

For organizations targeting B2B personas, additional filters include job title, industry, company size, seniority, skills, small business owner status, and employment type.

Read more about how we build our research panel and maintain quality in our research panel reports

Screen participants with precision

Once you’ve identified potential participants, User Interviews' easy drag-and-drop screener survey tool helps you zero in on the best fit respondents.

Supported question types include:

  • Pick-one and pick-any
  • Multi-select and grid (matrix) questions
  • Short- and long-answer fields for qualitative detail
  • Video responses, where participants record a 90-second answer 

Use skip logic to route participants based on their responses (e.g., disqualifying those with less than one year of experience or moving those with more than five to a different set of screener questions).

For deeper vetting—such as verifying job titles or credentials—enable Premium Screening, adding an extra verification layer via email, phone, or follow-up video. 

Learn about our best practices for building screener surveys to ensure you attract qualified candidates for your study.

You can also enable automatic qualifications for perfect matches to your targeting filters, as well as save screeners as reusable templates for recurring surveys. 

Once you’ve approved participants (either automatically or manually) they can then be routed to external tools like Qualtrics to fill out the survey.

Automate incentives

Many survey tools like Qualtrics don’t offer built-in user research incentive management, making payouts slow and error prone. With User Interviews, you can: 

  • Choose from 1,000+ reward types, including digital gift cards and charitable donations
  • Distribute incentives automatically in 200+ countries and currencies like USD, GBP, EUR, and CAD
  • Adjust payouts mid-study to boost participation
  • Send branded thank-you emails with payout links and optional follow-up questions

Participants get paid quickly and reliably, improving engagement and data-quality for future research.

Manage your own panel with Research Hub

If you already have past participants or a customer list, Research Hub lets you centralize, segment, and re-engage them for future surveys—no spreadsheets or scattered tools required. 

Research Hub includes: 

  • CRM: Build participant profiles, apply tags, store custom fields, and track invitations and participant history
  • Workflow: Handle screeners and incentive delivery so you can launch new surveys quickly

You can: 

  • Filter participants by past behavior, demographics, or study-specific criteria
  • Grow your panel with opt-in forms, CSV uploads, and integrations like Salesforce
  • Track participation rates, screener responses, and incentive history to maintain high engagement 

Schedule a demo today to find out how Research Hub helps your internal panel stay organized and ready for repeat research.

Find the right Qualtrics alternative and complement it with User Interviews

Qualtrics is still a leading choice for large-scale, complex survey research—but often it’s more tool than teams need. Many researchers turn to alternative survey platforms for lighter projects, yet still face one big challenge: finding and managing quality participants. 

User Interviews complements your survey tool by making participant recruitment, screener surveys, and incentive management effortless. You can launch surveys faster, collect better data, and focus on research—not logistics.

Want to streamline your research stack? Book a demo today and see how User Interviews can help you do more with less.
Liz Steelman
Senior Content Marketing Manager @ User Interviews
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